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Great treats for fans at games

Shane Foley
Connector Editor

Amongst the many bullets on Men’s and Women’s Basketball’s to do list this year will certainly be to raise their attendance numbers. While the few games last year at the Tsongas Center were played to large home crowds, Costello Gym has traditionally had a rougher time getting students through the door. In response to this, the schedule for both basketball teams have a couple theme nights and other intriguing surprises for attendees at Costello Gym this year.

On the Men’s side, Basketball will be hosting a Bingo Card giveaway at one of the Tsongas games, as well as a River Hawk Sock giveaway at the same venue later on. There will also be a UMass Lowell flag giveaway at a game at Costello and an art contest at the Tsongas.

For Women’s Basketball, there will be a Battle of the Bands at one of the events. Also, there will be a princess night, where the first 100 children under 12 will receive a free tiara, and there will be a camo basketball giveaway for one game.

These special events and giveaways are not uncommon for the basketball teams, who typically incorporate fun and engaging programs into their schedule. One popular marketing tactic from last year was giveaways from Wings at their games. Many fans might be looking forward to other food related events. There is scheduled to be a student fan fest for both basketball teams, where attendees can get free food before the game. Who knows what else we could see down the line. Egg Roll at a basketball game maybe?

Another marketing tool seen at other games often that might also be effective are themed nights. An example would be Star Wars night at a hockey game last year. Who knows what possible themes they could incorporate to basketball games this year/upcoming years. Could we see a Marvel superhero night in the future? A Harry Potter night?

While these ideas may never come to fruition, the marketing events already scheduled should definitely increase attendance at the games.

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