Jennifer Thim

Connector Staff

This past week, actor Channing Tatum of 21 Jump Street and Deadpool & Wolverine quickly became the internet’s topic of the week for allegedly commenting on pop culture gossip posts through a burner account on Instagram. The comments, involving Tatum and his ex-fiancé, actress Zöe Kravitz of High Fidelity and The Batman, caused many to point fingers at Tatum of being behind a burner account.

The account in question goes by the Instagram handle @bidness_nonya, whose comments on DeuxMoi’s Instagram posts caught people’s attention.

On one post of Kravitz with her recent partner, singer Harry Styles, the commenter wrote, “Just here for the hate.” On another post, they claimed that “Now [Kravitz] is constantly spotted with [Styles] compared to [Tatum] who we heard about long before [Kravitz and Styles] were seen together,” implying Kravitz’s public appearances with Styles were calculated. In another comment section, defending Tatum’s current relationship with model Inka Williams, they claim, “[Kravitz] tried to grift [Tatum’s] money,” and that “she was too much of a free bird to settle down.”

This @bidness_nonya character was clearly a fan of involving themselves in celebrity drama. However, others started to theorize that this character was perhaps a celebrity too.

If one were to follow Tatum on Instagram, they would have information on which accounts he follows, just by clicking on a profile he happens to follow. Followers found that on @bidness_nonya’s profile, below they would find, “Followed by @channingtatum.” They could also find that Tatum is the one singular follow of that account. With their only affiliation being the ex-partner of Kravitz, many have thought that explained the cynical nature of the comments.

Many thought it was suspicious that @bidness_nonya threw shade on almost every mainstream person in pop culture, but not Channing Tatum. Besides Kravitz, the account was found shading people like Jennifer Lawrence, singers Taylor Swift, Jennifer Lopez, and actress Cynthia Erivo. On posts featuring the 21 Jump Street star, however, the burner account wrote very flattering compliments, calling Tatum genuine and “funny as hell, too.”

They did not have a soft spot for just Tatum. On another comment section, they were spotted commending actress Ayo Edebiri of The Bear and Bottoms for her role as Envy in Inside Out 2, saying, “Love her! And [Edebiri is] just getting started.” Either Tatum is a huge fan of Edebiri (And I would not blame him!) or this is not Tatum’s fake account that he uses to prop himself up.

While @bidness_nonya tried their hardest to stay on the down low, they did not hesitate to speak out about their astrological sign. On a post about Geminis, the account commented claiming to be a “June twin,” contrasting the actor, whose birthday is in April. Whether this was evidence that a Gemini is behind the account or an intentional throwaway, that’s up to interpretation.

But some digging on the account suggests they were a former fan page for Tatum, and that he happened to follow back. This would not be shocking, as in the early social media days, it was a common tactic for celebrities to follow fan pages for engagement. The current state of the account would suggest that they went private, removed everyone, except the one star they could not let go of.

As of now, the account can no longer be found on Instagram’s platform. On Sept. 21, 2026, at approximately 7 p.m., Tatum posted an Instagram story speaking out against the accusations, saying the account he posted on was his only account.

In just a few days, the situation, referred to as “Nonya-bidness-gate,” was supposedly solved, yet the identity of @bidnessnonya remains a mystery. Some suspicions of Tatum being behind the account still hung in the air. After all, people were quite entertained by the idea of a famous person being messy on the internet. In the end, the accusers were no different than @bidness_nonya, becoming so self-involved into believing Tatum surely had to be behind the account. @Bidness_nonya’s anonymity is almost like the V for Vendetta of pop culture, in a way. In the words of Evey Hammond, “He was you. And me.”