(Photo courtesy of Sam Hollanders Songs site) “A cover of Sam Hollander’s new autobiography.”
Kali Patterson
Connector Editor
UMass Lowell’s student-run music label, Seven Six Records, hosted a talk with prolific songwriter Sam Hollander on Tuesday, November 8. The visit was organized to promote the upcoming release of Hollander’s autobiography, 21-Hit Wonder, which is releasing on December 6, 2022. Hollander is currently on tour promoting the book, presenting at colleges across the country about his experiences, as well as answering questions from students about his vast career in the music industry.
Hollander has worked with a number of artists across a variety of genres, ranging from newer bands like Panic! at the Disco and One Direction to musical legends like Ringo Starr and Billy Idol. The talk, and subsequently the book, chronicled both his musical and personal journey as he learned to navigate the ins and outs of the music industry. His experiences working with artists in a variety of genres made his advice even more trustworthy.
Dugan Hall’s recital hall was nearly full of both students and faculty, mostly from the music department. The presentation consisted of an interview guided by select students and faculty, followed by an open question and answer session for anyone in attendance. Advance copies of 21-Hit Wonder were for sale as well.
Hollander emphasized the importance of networking, which is good advice for any career path. The music industry is particularly tough, though. He retold anecdotes of failed partnerships, records, and even entire bands. His experiences with well-known bands were some of the most exciting things to learn about, such as how he witnessed the rise of bands like Fall Out Boy and All Time Low. Knowing people and being in the right place at the right time can often be the difference between an attempt and a success.
He said that he always wanted to have a career in music, but that it took a lot of work to get there. He recounted going from creating his own beats and working on Kidz Bop! records to crafting iconic songs with music legends. It wasn’t easy, though; and according to Hollander, 21-Hit Wonder tells that story. The climb to the top was not easy, and nothing was handed to him.
From offering quick music production advice to rating potential new band names, the question-and-answer portion of the presentation went smoothly, as well. Music students were enthusiastic about being able to get first-hand advice from an industry professional with such an immense portfolio and amount of experience in various genres of music. Hollander has a clear passion for helping new music professionals gain their bearings and learn to create good music.
The presentation was most useful for music or music production majors, but anyone from any department was likely to enjoy listening to Hollander speak. He is quick witted and funny, and his stories were entertaining to listen to, regardless of if the lessons he learned and shared are relevant to different career paths.
Sam Hollander’s autobiography, 21-Hit Wonder, is available for preorder now, and is scheduled for release on December 9, 2022.
