When Taylor Swift’s entire Instagram account was mysteriously wiped clean late last August, fans completely lost their minds. At that point, it became clear that the sweet country girl singing songs about summer love was gone entirely and replaced with a pop star whose only goal in life is to profit off the next catchy tune.
“Look What You Made Me Do” is the single for Swift’s new album coming out this November. Unfortunately for Swift, if this song is any indication of what to expect from the rest of the album, her longtime fans are not going to like this new direction.
Despite having a reputation for making catchy pop music, this song indicates that she can easily fail at doing just that. The chorus is endlessly repetitive, but instead of being catchy it is annoying and tiring to listen to.
In the pre-chorus she claims that she “rose up from the dead” like she always does. But bear in mind, Swift is no phoenix. Her new Instagram features a series of deadly looking snakes, and the new single certainly lives up to that image as it is merely a series of incorrigible hisses. But with every cloud come a silver lining, and the silver lining of this song happens to be the music video.
The truth is that for everything that everything the song lacks, it is made up for in the music video, which is an iconic masterpiece with a plethora of symbolism that represent significant events that took place in Swift’s life.
For example, the music video starts off in a graveyard, and Swift is the zombie. In the background there is a gravestone which has Nils Sjoberg written on it, a pseudonym Swift used when she helped her ex-boyfriend Calvin Harris write the hit single “This Is What You Came For.”
Furthermore, later in the music video it is shown that Swift is bathing in a tub full of jewels as well as a single one-dollar bill. This is a reference to the single dollar she won in the sexual assault case against David Mueller, a DJ from Colorado who had groped her. It goes to show how much that victory in the court case meant to her.
Other things that are featured in the music video include Taylor Swift wearing a dress she wore in the music video for “Out of the Woods,” and different Swifts from all her past music videos appearing in the video as well. The ending scene even has Swift holding a VMA trophy, which references the 2009 VMAs in which Kanye West declared that Beyoncé deserved the award more than Swift.
These references really make the music video entertaining. It is just too bad that what makes the video so interesting is the references to a version of Swift that no longer exists. With that in mind, fans of the pop star will get plenty out of the video, just make sure to play it on mute.